The OCC Team has arrived in Pasadena, filled ourselves up with delish vegan treats and are ready to set up for the big show – IMATS. So how many of you lovelies will be finding your way to IMATS this go around? If you are, OCC has a bunch of treats in store for you.

First, you must stop by our booth #401, which is front and center at the Pasadena Convention Center. This way you can be one of the first to get your hands on your Summer Essentials – our new Lip Tars in Divine and Cha Cha and out Loose Colour Concentrates in Ginger, Nori and Wasabi, which debuted at The Makeup Show in NY last month. Another must is “Gun Control: Mastering Airbrush Makeup”, presented by David Klasfeld, the man behind OCC. The seminar, which begins at 1PM on Sunday, June 27th, will present the reasons why everyone is making the transition to airbrush. At the end of the seminar you’ll understand why there is plenty of buzz about airbrushing and the benefits of this technique that the industry has been closely guarding.

We are also proud to present Lauren Shurney, better known as The Queen of Blending and her seminar Makeup Artistry Online: Showcasing Your Skills for a Global Audience. Shurney will explain how she has made it on YouTube and the internet as a name in the makeup industry and how you too can brand yourself online. The seminar, which begins at 11:15AM on Saturday June 26th, is essential for all you makeup gurus and branding strategists out there.

Also, we will be offering a complimentary AB101 Workshop, which will introduce you to airbrush makeup, techniques and formulas, when you purchase a system at our booth. The workshop will be taking place on site Tuesday of next week and for more details, visit us at Booth #401.

All in all we are very excited to meet you all, teach a little technique and mingle with our makeup friends. Please stop by our booth, introduce yourselves and try out some OCC! For more information, make sure you follow us on Twitter and check in throughout the weekend! Enjoy!